Zhejiang replicates and promotes 82 intellectual property protection practices; Hangzhou carries out "customized" monitoring of overseas trademark squatting

The Zhejiang Provincial Intellectual Property Office introduced that, as of now, the province has, through case presentations, on-site observation and other methods, replicated and promoted 82 relevant practices such as "Hangzhou's full-chain intellectual property protection for the digital economy," driving an overall improvement in the province's intellectual property protection level. The 82 items here are a count of the diffusion of experience within the province, not a publicly applicable list of support measures.

In terms of foreign-related protection, Hangzhou keeps a close watch on science and technology innovation enterprises going global, carries out "customized" monitoring of overseas trademark squatting, and curbs 60 cases of malicious domestic and overseas trademark registration involving DeepSeek. The source uses "curb" and does not state whether these 60 cases were discovered through monitoring, have had oppositions filed, or have had registration prevented; reading this as "60 registrations have been blocked" goes beyond the original text.

Ningbo has innovatively launched a pilot of a "multi-party cost-sharing mechanism for resolving overseas intellectual property dispute risks"; the relevant intellectual property insurance serves nearly 2000 enterprises, with an insured amount of 14.5 hundred million yuan, to disperse enterprises' risks in going global. The 14.5 hundred million yuan here is the insured amount, not a fiscal subsidy.

The Zhejiang Provincial Intellectual Property Office has compiled normative guidelines for dispute response guidance work and has built 9 overseas intellectual property dispute response guidance platforms and 36 workstations, forming a full-chain service system of risk early warning, compliance guidance and dispute response. These platforms and workstations are specific physical contact points, but the source does not state their distribution, scope of acceptance, or whether prior filing is required; if enterprises wish to use them, they should first verify with the local intellectual property protection center or market regulation department.

Zhejiang is also steadily advancing unified basic safeguard insurance and commercial insurance for overseas intellectual property risks, providing enterprises with more than 1200 ten thousand yuan in going-global risk protection and helping enterprises save more than 1 hundred million yuan in response costs. This group must likewise be distinguished: 1200 ten thousand yuan is the protection amount, and "saving more than 1 hundred million yuan in costs" is an estimate; neither is an amount of compensation or subsidy. The most expensive part of overseas rights protection is often not the attorney fees themselves, but the costs of evidence collection, translation, notarization and authentication, and time; insurance and cost-sharing mechanisms target precisely this layer.

Taken together, these arrangements point to three things: front-end monitoring of trademark risks, dispersion of dispute costs, and a physical network that can be contacted when disputes arise. For enterprises going global, the usable information is that "such public services exist and have actual investment," but the source does not give the application thresholds or handling procedures for any of the services; whether they apply still needs to be checked against local rules.

Source: China Intellectual Property News, “'One Place' Innovation, Shared Across the Province” (2026, 10, 28, reporter Wang Jing), republished on the website of the China National Intellectual Property Administration.

Note: This article is a general compilation of intellectual property information and does not constitute legal advice for any specific case.