Clarify the position and objectives in the dispute
A rights holder considering action should explain the trademark rights, actual use, suspected conduct and desired outcome separately. The marks used, the goods, pages or transactions involved, and whether the business seeks to stop use, address channels, negotiate or resolve another issue all affect the direction.
A party receiving a complaint or claim should preserve the opposing documents, platform notices, product pages, transactions and use records together, identifying the matter, current stage and responses already made. Liangma starts from complete records to analyse the relationship between rights and conduct before discussing a reply, appeal or representation.
Match the route to the problem
Non-contentious work includes infringement-warning letters, negotiation and mediation, complaints or appeals on domestic and overseas e-commerce platforms, and infringement-risk assessments before listing products abroad. Selection considers the facts, available evidence, commercial arrangements and subsequent costs, with a specific purpose for each task.
Dispute representation can address trademark ownership and infringement, trademark contracts, administrative litigation on grant or confirmation of rights, administrative enforcement, customs protection and related criminal matters. Each procedure has its own scope, evidential needs and client involvement, which are coordinated with other ongoing work.
Organise evidence around the specific conduct
Preparation connects both the rights relied on and the disputed conduct. Trademark and ownership documents, actual-use records, goods and page information, sales and transaction records, and correspondence are organised by date and source, explaining what each item establishes and how the items connect.
Complaints, letters and other measures already taken also inform the analysis and the next steps. Where investigation, notarisation, preservation measures or expert examination are needed, the method, responsibilities and costs are determined for the particular matter so that preparation serves the objectives.
Make cross-border roles and communication clear
For an overseas platform or court procedure, identify the country or region, platform, right concerned and documents already available. Define Liangma’s work and that of local agents or counsel separately, including organisation of records, coordination, document requirements and procedural representation.
The engagement identifies deliverables such as legal analysis, evidence organisation, written documents, submissions or attendance at hearings. Investigation, notarisation, preservation, expert examination and overseas counsel costs are itemised. Procedural progress, judgments or decisions, subsequent performance and platform action are recorded separately so clients can decide in light of actual developments.
