Brand protection,
built to last.
Seven connected service areas for the full life of a brand.
Liangma Legalmark Trademark Team provides trademark services to businesses and individuals across industries in China and overseas.
Alongside trademark prosecution and litigation, we consider each client’s business needs to develop practical, tailored solutions. We coordinate with other practice teams at Guangdong Liangma Law Firm when broader legal support is needed.
01Trademark Strategy & Portfolio PlanningLaunching a brand, adding products or entering a new market calls for trademark arrangements that follow the business plan. Liangma starts with existing rights, actual operations and target markets, then organises marks, classes, filing priorities and budgets so that each investment serves a specific business need.
Trademark planning starts with the activities a business conducts today and intends to conduct next. We consider brand names, graphic marks, packaging, products, sales channels and target markets together, looking both at current use and at the changes expected in the next phase.
Learn More ↗02Trademark ManagementAfter acquiring trademarks, rights status, packaging use, partner authorisations and evidence archives still need coordination. Liangma connects monitoring, use standards, evidence retention and new-product processes with day-to-day teamwork, so business teams know when review is needed, how records should be kept and who handles issues.
Trademark monitoring can cover the status and relevant milestones of owned marks, similar applications and competitor developments. At the start, the parties define the marks, territories, frequency, report format and recipients, so that findings reach people authorised to assess them and arrange follow-up.
Learn More ↗03Registration & Rights ProceedingsA new filing, maintenance of existing rights, and refusal, opposition, invalidation or cancellation proceedings each require different records and judgments. Liangma starts with the mark, its current status and complete documents to identify the present matter, direction, submissions and follow-up, so clients understand what is being handled and what they need to decide next.
Before preparing a trademark application, explain who will apply, the mark concerned, the goods and services, and the intended market. Liangma uses that information for agreed searches and class analysis, prepares documents and coordinates filing so that the application remains connected to the intended use.
Learn More ↗04Trademark EnforcementSuspected infringement, a complaint, a legal notice or litigation papers all call for a clear view of the facts, rights and commercial objectives. Through non-contentious work and dispute representation, Liangma analyses the evidence, work and costs of available routes to help clients decide what action to take and connect it with later procedures.
A rights holder considering action should explain the trademark rights, actual use, suspected conduct and desired outcome separately. The marks used, the goods, pages or transactions involved, and whether the business seeks to stop use, address channels, negotiate or resolve another issue all affect the direction.
Learn More ↗05Trademark Transactions & CommercialisationAssigning a trademark, licensing a brand or expanding through franchising requires clear legal arrangements for the commercial plan. Liangma works on trademark transaction risks, contracts, and licensing and franchise systems, connecting ownership, permitted use, payment, management and exit.
A brand may comprise several marks held by different entities, covering different territories, goods or services. Transaction and licensing work starts with specific marks: identify each mark, application or registration number, rights holder and scope, then review its status against existing contracts, licences, pledges or disputes. A shared brand name does not mean all associated rights form part of the same transaction.
Learn More ↗06Ongoing Trademark Legal AdviceProduct updates, promotional use, channel cooperation and disputes can continually raise new trademark questions. Liangma’s ongoing trademark advisory service addresses compliance and continuing legal support, connecting routine advice, documents and individual projects so the business can clarify contacts, handling arrangements and deliverables.
Continuing support often involves more than a single application or contract: trademark questions recur across business activities. The mark for a new product, coordination of authorisation documents, organisation of use evidence and responsibility for dispute communications can all help define the advisory scope.
Learn More ↗07Taking Chinese Brands OverseasTrademark work for overseas sales should be planned alongside products, destination markets and sales channels. Liangma provides trademark searches, filing and cross-border dispute coordination for Chinese brands, connecting rights records, listings and use with local professional work around the specific market.
An overseas project starts with the business: the countries or regions, products, names and mark images, and sales through an owned website, platforms or partners. Existing Chinese registrations, overseas applications and representative arrangements should be organised together.
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Commercially focused counsel
for the full life of a brand.
Let’s protect what
you’re building.
Speak with Liangma Legalmark Trademark Team about your trademark and brand needs in China and beyond.