Explain where the brand will go and how it will sell
An overseas project starts with the business: the countries or regions, products, names and mark images, and sales through an owned website, platforms or partners. Existing Chinese registrations, overseas applications and representative arrangements should be organised together.
Chinese records are a starting point, while searches, applications and use issues in the destination require separate attention. Liangma identifies priorities against the actual market, products and project stage so filing arrangements connect with the business plan.
Connect filing plans with actual use
Overseas trademark searches and applications address the mark, goods or services, applicant and target market. Before products are listed, packaging, sales pages and intended use also help frame discussion of rights risks and platform work.
A trademark application and a pre-listing risk assessment address different questions. Where rights beyond trademarks or a local professional opinion need to be assessed, specify the rights, analysis scope and roles so the business understands which questions the documents will answer.
When a dispute arises, start with complete documents
After receiving a platform complaint, injunction or other dispute document, preserve the full document, attachments, receipt or viewing records, and communications and steps already taken. Existing representatives, relevant products and page records also help establish the background and coordinate work.
Platform complaints and appeals should be arranged separately from judicial proceedings. Liangma discusses coordination for the specific matter and defines responsibilities alongside the procedural work of local agents or counsel. Matters involving different markets or procedures need separate objectives and deliverables.
Make cross-border coordination and fees clear
The project specifies the analysis, filing, communication and procedural responsibilities of Liangma, local agents or counsel and the business. Local professional opinions, document preparation, language arrangements and progress records connect so the business can follow the project’s status.
A quotation identifies official fees, Liangma’s professional fees, local agent or counsel fees and necessary third-party expenses, with currency, scope and conditions. Start with the target market, products, marks and current documents to define the work, coordination and budget.