LEGAL MARK InsightsTrademark practice, brand protection and international business.
Perspectives from Liangma Legalmark Trademark Team on trademark strategy, registration, portfolio management, disputes and international expansion, grounded in specific business questions.
Practical trademark and brand questions, considered by Liangma Legalmark Trademark Team.
The European Patent Office held a quality dialogue meeting with Zebra Technologies, where the two sides exchanged views on direct European applications, the PCT route, national validation, the strengthened partnership, PPH and MyEPO improvements. The "bulk filing of PACE requests" mentioned at the meeting actually went live on 1 10, 2026. This article sorts out the verifiable procedural information, for Chinese companies expanding overseas that plan a European layout to compare application routes and acceleration tools.
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The China National Intellectual Property Administration announced on 2026/10/14 that the China–New Zealand Patent Prosecution Highway (PPH) pilot project has been extended for five years, from 2026/11/1 to 2031/10/31, and that the requirements and procedures for filing PPH requests with the two offices remain unchanged.
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The European Patent Office has disclosed that since the unitary patent was launched in 2023, it has received about 108 000 requests for unitary effect, with the global adoption rate so far at about 31%, and demand from outside Europe has risen noticeably since last year; Unified Patent Court cases continue to grow, and the mediation and arbitration centre has begun delivering services. This article sorts out, from the perspective of Chinese companies expanding overseas: what these operational data indicate, which decision conditions need to be rechecked, and how to maintain portfolio flexibility before the European Commission publishes its first operational report.
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