LEGAL MARK InsightsTrademark practice, brand protection and international business.
Perspectives from Liangma Legalmark Trademark Team on trademark strategy, registration, portfolio management, disputes and international expansion, grounded in specific business questions.
Practical trademark and brand questions, considered by Liangma Legalmark Trademark Team.
The World Intellectual Property Organization will set up a booth at the AIPLA Annual Meeting in Washington from 29 10, 2026 to 31, offering consultations on the Madrid and Hague systems, and will also hold a special workshop on the Madrid system. This article uses that occasion to explain: Madrid international registration is only one route to overseas trademark protection, and before choosing it, companies should first check three things — target markets, the basis of rights, and ongoing management.
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On 2026 year 9 month 25 day, Provisional Measure No. 1.394/2026 prohibits nationwide the operation, offering, intermediation and advertising of fixed-odds betting in Brazil, and the Brazilian National Institute of Industrial Property subsequently stated that item 5.4.6 of the Trademark Manual will be revised after assessing the impact of the measure. This article is addressed to Chinese companies arranging sports-betting-related trademarks in Brazil, explaining that the current situation is a regulatory transition period rather than the arrival of a new examination standard, and setting out concrete preparation directions for checking application status, service-item wording and subsequent monitoring.
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Brazil's INPI has announced that the priority examination quota for trademarks related to virtual marketplace platforms has been exhausted, and that other priority categories cannot be used instead. This article is addressed to Chinese outbound enterprises blocked because a platform requires proof of trademark registration; it explains the eligibility conditions for this channel, the requirement of subject consistency, the evidence needed in counterfeiting situations, and the matters that can be verified and prepared before the quota is restored.
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Multi-class trademark filings at Chile's INAPI rose year on year to 18.17%, and the average examination period has shortened to 5.5 months; meanwhile, from 9 in 5, 2027, third parties may request cancellation of trademarks not genuinely used for five consecutive years. This article is for Chinese companies planning to enter or already positioned in the Chilean market, explaining the matters that should be verified first in filing strategy and use-evidence management, the applicable conditions, and the direction for next-step preparation.
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Taiwan's Intellectual Property Office explained in the "Wulong Yuan" trademark revocation case that revocation is determined separately based on evidence of use for each designated good or service, not by cancelling everything. Starting from that case, this article explains how trademark owners should inventory evidence of use item by item, understand the scope of revocation, and adopt risk-prevention measures.
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