LEGAL MARK InsightsTrademark practice, brand protection and international business.
Perspectives from Liangma Legalmark Trademark Team on trademark strategy, registration, portfolio management, disputes and international expansion, grounded in specific business questions.
Practical trademark and brand questions, considered by Liangma Legalmark Trademark Team.
Using the domain dispute decision in WIPO as an example, this explains how, when an overseas domain fully incorporates an enterprise's trademark and is used to impersonate the company in payment fraud, the UDRP procedure examines the three elements of confusing similarity, legitimate rights or interests, and bad faith; what evidence an enterprise should secure in advance, which procedural milestones to watch, and what enforcement matters beyond domain transfer still need to be handled separately.
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Using a domain name dispute decision in WIPO as a sample, explain why a letter-transposition near-miss domain was found confusingly similar, how the burden of proof shifts when there is no response, how bad-faith use is reflected in a page of advertising links, and set out the materials Chinese overseas-expanding companies should check and prepare before filing a UDRP.
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Using an WIPO domain name dispute decision as a sample, explain the three elements a brand owner must prove to claim transfer of a domain name in the situation of a similar domain name hosting a counterfeit website, the role of trademark registration and use evidence, the impact of the respondent's failure to respond and the domain name being deactivated on the findings, and the materials that outbound enterprises should first preserve when they discover a similar situation.
Liangma Legalmark Trademark Team EditorialRead article ↗