LEGAL MARK InsightsTrademark practice, brand protection and international business.
Perspectives from Liangma Legalmark Trademark Team on trademark strategy, registration, portfolio management, disputes and international expansion, grounded in specific business questions.
Practical trademark and brand questions, considered by Liangma Legalmark Trademark Team.
The Korea Intellectual Property Protection Agency has issued the sixth recruitment notice for the 2026 Export-Challenged Enterprise IP Risk Response Capability Enhancement Program, providing export enterprises with overseas IP dispute risk diagnosis and response support. This article explains the program positioning, application arrangements and information boundaries of the notice, and discusses the trademark risk pre-preparation approach that Chinese outbound enterprises can learn from, as well as which matters cannot be directly applied.
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The European Patent Office has disclosed that since the unitary patent was launched in 2023, it has received about 108 000 requests for unitary effect, with the global adoption rate so far at about 31%, and demand from outside Europe has risen noticeably since last year; Unified Patent Court cases continue to grow, and the mediation and arbitration centre has begun delivering services. This article sorts out, from the perspective of Chinese companies expanding overseas: what these operational data indicate, which decision conditions need to be rechecked, and how to maintain portfolio flexibility before the European Commission publishes its first operational report.
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The World Intellectual Property Organization's CLIP program has expanded from music to the visual arts, offering free educational content on topics such as copyright, attribution, licensing, and commercialization. This article explains what the program covers and does not cover, and sets out what creators and businesses should check before entering into licensing partnerships.
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